I’ve spent a lot of time studying internet marketing and most of it is a way to flush money down the toilet.
I bought a viral ad for $1500 dollars once and it did absolutely nothing for me.
I bought some Google Ads ten years ago and then watched Google stock rise.
How come? Because people like me were funneling money into their newfangled “pay per click” advertising campaigns on our credit cards.
At the time of this writing Facebook Ads are hot. Way hot.
I would suggest putting that money into Facebook stock instead, long term, because in all likelihood that’s a better return on your investment than buying a Facbook ad no matter how cheap they are.
If you have to do Facebook ads then here’s my only suggestion
A year ago I was following a Facebook Business Page about Facebook ads for self-published authors.
One man on the comment section wrote how he sold some books by putting a pair of “eyes” in his Facebook Ad as a picture or image.
The pair of eyes were a painting in the clouds and it was well done.
For some reason, this “pair of eyes” got the attention of people online. The Facebook Ad worked and they went and bought the book.
The man even asked if there was anything else he could do to get more sales on the comments section of this Facebook page.
The answer was obvious to me. The ad worked. Repeat it!
So if you have to buy Facebook ads put a pair of eyes on it.
Free advertising on Facebook
The best way to advertise for free on Facebook is to schedule your posts in advance.
You can schedule posts in advance if you have a “business” Facebook page, but not on your personal one, which I think is a shame.
But now you can work maybe one hour a week instead of logging into Facebook everyday to post. That’s such a great thing.
The Facebook posts will post in your sleep.
Again you will have to sign up for a business Facebook page that is free in order to take advantage of this wonderful tool.
If you don’t know where to start just “Google” hashtags that are specifically for your niche or business.
For example, you could put “hashtags for pizza parlors” in a Google search and see what comes up. You should definitely find some good hashtags relating to your subject by doing this.
Just be sure to save them in a file on your computer so you can reference them whenever you go tweet.
Now you can use these #hashtags every time you post on Facebook and Twitter.
Share other people’s tweets
It’s kind of a no-brainer.
You can also like or “heart,” reply and re-tweet.
It’s actionable and it pays in dividends when other “twits” out there return the favor for ya.
Make your bio pop with emojis
Put emojis in your biography section. You can literally “copy and paste” an emoji into your bio or even your tweet.
Also in the bio be sure to put something like “Check out my YouTube video” or “Visit my website” and put your URL right after this sentence. Make sure to test your link to see if it works;)
The cool thing about putting your URL in the bio is that when you “follow” someone on Twitter your bio shows up in the instant email they get in their inbox telling them how you just followed them on Twitter.
Think about it… An email letting some stranger know about you? It’s a perfect opportunity to promote yourself by “following” and having a knock out bio to read.
Your biography section is nothing short of free advertising for whatever you want to promote, so use it wisely, but most importantly just use it!
Repeat and tweet
You will find some people tweet all day long.
They’re just always sharing things they “browse” upon. This works, but if you are like me you don’t want to tweet all the time because it’ll just make you cra-cra!
Honestly, ten tweets a day would be ideal for my own Twitter pages. Maybe one day I will be able act like a corporation and hire a personal assistant to help me with this.
Oh wait… I could do just that!
If you don’t object to paying someone in exchange for Tweeting for you then check out Elance, Fiver or another site like it.
And then their are virtual online companies that will post in every social media account you have for a monthly or yearly fee. These are easy to find when you search for them on Google.
Try some of these ideas, but don’t be in a hurry.
Rome wasn’t built in a day, but over time it was built so well that the “foundations” (a better word than ruins) are still there for you to go see right now. Compare this analogy to your own online business and you will succeed in the end.
By the way… another great way to advertise is to form an email list on MailChimp.
Would you like to join my email list? I’ll give you a free e-book.
Now that you’ve read my blog post would you like to buy my e-book for 99 cents? Click here to read my short story collection on Amazon!
Listen to DJ Mixes.
Buy a T-Shirt.